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Since its inception in 1856, BurberryThomas Burberry, the brand began as a small outfitter in Basingstoke, England, specializing in outdoor attire.
In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric crafted from tightly woven cotton. This breakthrough material became the foundation for the brand's legendary trench coats, designed originally for soldiers during World War I. Features like the "gun flap" and "D-rings" were added for functionality, later becoming signature elements of Burberry's aesthetic. Explore Burberry's latest trench coat innovations.
Burberry's beige, black, white, and red check pattern, first introduced in the 1920s as a coat lining, grew into a global symbol of status. Though momentarily phased out due to overexposure, the pattern was revitalized under creative director Christopher Bailey, who modernized it while respecting its heritage. For more details about their current collections incorporating this classic design, view this product spreadsheet.
Under visionary leadership like Riccardo Tisci, Burberry embraced digital innovation while preserving its timeless appeal. Initiatives like AI-powered personalization and sustainable fashion commitments reflect the brand's forward-thinking ethos. Recent campaigns blend streetwear influences
"In every stitch lies a story—of tradition, rebellion, and reinvention." —Burberry Art Director
From wartime utility to runway glamour, Burberry’s journey encapsulates over 160 yearsBritish craftsmanship
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