At just 21 years old, Thomas Burberry opened his first store focused on outdoor clothing. His revolutionary waterproof fabric "gabardine," invented in 1879, became the foundation of Burberry's reputation. Unlike rubberized materials of the era, gabardine was breathable yet weatherproof - perfect for British explorers and military personnel alike.

Trench Coat Revolution

During World War I, Burberry designed the famous trench coat for British officers. Features like epaulettes (for holding military gear), storm flaps, and the distinctive check lining became hallmarks. After the war, these practical coats transitioned into civilian wear, becoming symbols of sophistication.

Check Pattern Controversy

The trademark beige, black, and red check pattern (registered in 1924) became both the brand's greatest asset and challenge. Though initially used only as coat linings, widespread counterfeiting in the 1990s led Burberry to reduce its use temporarily. Today, the pattern is back as a deliberate luxury statement rather than overused branding.

Modern Transformation

Burberry smartly bridged tradition with innovation under creative directors like Christopher Bailey. It was among the first luxury brands to:

• Livestream fashion shows (2010)
• Launch see-now-buy-now collections (2016)
• Go fur-free (2018)