The Legendary Heritage of Burberry: A Story of British Elegance
Founded in 1856 by Thomas Burberry, originally as a small draper's shop in Basingstoke, England, Burberry has grown into one of the world's most iconic luxury fashion houses. Its journey from a rural outfitter to a global symbol of British sophistication is a testament to innovation, craftsmanship, and timeless style.
From Trench Coats to Global Icon
In 1879, Thomas Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof fabric that became the cornerstone of the brand. This innovation led to the creation of the trench coat, originally designed for British soldiers during World War I. Characterized by its epaulets, storm flaps, and signature check lining, the Burberry trench remains a must-have wardrobe staple over a century later.
The Evolution of a Fashion Powerhouse
Throughout the 20th century, Burberry expanded beyond outerwear into leather goods, fragrances, and accessories. The famous nova check pattern, registered in 1924, became an instantly recognizable status symbol - appearing on everything from umbrellas to scarves.
Key milestones include:
- 1967: First runway show debuts Japanese-inspired collection
- 2001: Christopher Bailey joins as Creative Director, introducing tech-savvy campaigns
- 2017: Riccardo Tisci spearheads maximalist rebranding with tiger prints and youthful silhouettes
Beyond Fashion: Burberry's Cultural Footprint
The brand's heritage tartan has been donned by screen legends like Audrey Hepburn in Breakfast at Tiffany's
"We shape culture by bringing together communities, creators and innovators."
Burberry official statement on brand philosophy
Sustainability & Digital Innovation
Modern Burberry balances heritage with forward-thinking initiatives like:
- Reduce environmental impact target set to -46% carbon emissions by 2030
- Blockchain authentication for proving product origin and combat counterfeits
- 3D digital showrooms for wholesale clients eliminating sample waste
Today, with new flagship stores designed by renowned architect Peter Marino and most recent collections available through this product catalog, Burberry maintains position at luxury retail’s global vanguard while rooted in quality practical designs that defined its origin.