Established in 1856 by Thomas Burberry, the eponymous brand began as a small outfitter's shop in Basingstoke, England. Today, Burberry stands as a global symbol of British heritage, renowned for its timeless trenches, iconic check pattern, and innovative designs.

From Humble Beginnings to Royal Patronage

Burberry's rise to prominence began with the invention of gabardine, a revolutionary waterproof fabric, in 1879. This material, woven with a breathable yet weather-resistant structure, became the foundation for the brand's iconic trench coat—later adopted by British officers during World War I. By 1901, Burberry had earned its first royal warrant from King Edward VII, cementing its status as a purveyor of luxury.

The Signature Check: A Double-Edged Sword

Introduced in the 1920s as a lining for trench coats, Burberry's Nova Check—a beige-and-black plaid with red accents—became synonymous with the brand. However, by the 1990s, overexposure led to counterfeiting and diluted exclusivity. In a bold move, then-CEO Angela Ahrendts spearheaded a rebranding campaign in the 2000s, reducing check usage and repositioning Burberry as a digital-first luxury powerhouse.

"Burberry is as much about pioneering as it is about heritage." — Riccardo Tisci, Creative Director (2018-present)

Modern Innovations & Controversies

Under Christopher Bailey's creative leadership (2001-2018), Burberry embraced technology—live-streaming fashion shows in 2010 and launching AR shopping experiences. Recent years have seen controversies, including burning unsold stock

Inside Burberry's Craftsmanship: