The Timeless Saga of Burberry: From War Trench Coats to Global Icon
Origins: A Humble Beginnings
Founded in 1856 by Thomas Burberry, the brand started as a small outfitter's shop in Basingstoke, England. Initially focused on outdoor attire, Burberry's breakthrough came with the invention of gabardineBurberry Trench Coat, originally designed for British soldiers in World War I.
The Trench Coat: A Symbol of Heritage
The Burberry trench coat, with its distinctive camel color, epaulets, and D-ring belt, transcended military use to become a fashion staple. Celebrities like Audrey Hepburn and Humphrey Bogart immortalized it, blending utility with elegance. Today, variations of the coat are meticulously detailed in product catalogs, showcasing modern twists on the classic design.
Brand Evolution and Challenges
By the 1990s, Burberry faced dilution due to over-licensing. A turnaround began under CEO Rose Marie Bravo, who rebranded the checked pattern (a status symbol in the 1920s) as a premium identity. Collaborations with designers like Christopher Bailey infused modernity, while digital campaigns embraced Gen Z. Controversies, such as burning unsold stock, sparked sustainability debates—prompting pledges to cut carbon emissions by 46% by 2030.
Burberry Today: Bridging Tradition and Innovation
Current collections balance heritage and futurism. The TB monogram (inspired by founder Thomas Burberry) and limited-edition collectionsReBurberry Fabric Program