Founded in 1856 by Thomas Burberry, the eponymous brand has grown from a small outdoor apparel store in Hampshire to a globally recognized symbol of British luxury. With over 160 years of history, Burberry has consistently blended tradition with innovation, creating iconic pieces like the legendary trench coat while maintaining its status as a leader in high-end fashion.
From Functional Rainwear to Fashion Staple
Thomas Burberry's revolutionary invention of gabardine fabric in 1879 fundamentally changed outerwear. This breathable, weatherproof textile found immediate popularity among explorers, aviators, and military officers. During World War I, Burberry adapted its raincoat design into the military's regulated "trench coat", featuring details like D-rings for equipment and epic shoulder straps – elements that remain signature touches today.
The Iconic Check Pattern
In the 1920s, the brand introduced what would become its most identifiable signature: the tan, black, red, and white check pattern. Initially used as a lining for trench coats, this distinctive design gradually appeared across Burberry's product range. Though controversially associated with counterfeit "chav" culture in the 1990s, recent creative directors have successfully rehabilitated the pattern into a luxury status symbol once again.
Modern Era Transformation
Under the creative direction of Christopher Bailey (2001-2018) and current CCO Riccardo Tisci, Burberry has brilliantly balanced heritage with contemporary relevance. The brand made fashion history by live-streaming its runway shows and was among the first luxury houses to embrace digital commerce and social media engagement. Notable tech innovations include interactive customer experiences
In recent years, Burberry has emerged as a sustainability pioneer in luxury fashion. Their 2022 climate-positive runway show set new industry standards for environmentally responsible events. The brand continues to innovate with recycled materials while maintaining exacting quality standards, proving that eco-consciousness and luxury needn't be mutually exclusive. From outfitting polar expeditions to dressing Hollywood's elite, Burberry's story demonstrates how meticulous craftsmanship combined with visionary reinvention can create enduring fashion relevance. As the brand moves forward under new creative leadership, its commitment to quality heritage designs infused with contemporary spirit ensures Burberry will remain at the forefront of global fashion. For current product specifications and comparisons, we recommend consulting this comprehensive product guide.
"Burberry's success lies in its ability to evolve while maintaining its quintessential Britishness." — Fashion Industry Analyst Jessica Palmer
Core Brand Elements
Sustainability Leadership