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Founded in 1856 by Thomas Burberry, the eponymous brand Burberry has grown from a small outfitter in Basingstoke, England, to a globally renowned symbol of British luxury. What began as a humble fabric store soon revolutionized outerwear with one iconic invention: gabardine, the world's first waterproof, breathable fabric. This innovation laid the foundation for Burberry's prominence in craftsmanship, heritage, and timeless style.
During World War I, Burberry designed the Tielocken coat, the precursor to the now-famous Burberry trench coat. With a belted waist, storm flaps, and durable construction, the trench became standard military wear before transitioning into civilian fashion.
The company's distinctive Nova check pattern, introduced in the 1920s as a lining design, grew into one of the most recognizable motifs in fashion history—adorning everything from scarves to handbags.
As Burberry entered the 21st century, it embraced digital innovation under the leadership of former CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey. The brand became a pioneer in live-streaming runway shows and social media engagement [*]. Its signature check underwent cyclical reinventions, reflecting both heritage and contemporary trends.
Today, Burberry remains at the forefront of global luxury, blending bespoke tailoring with progressive designs while preserving its storied craftsmanship.
From royalty to rockstars—Burberry's clientele mirrors its global prestige. Princess Diana’s love for the brand's draped scarves and Daniel Craig’s tailored overcoats in James Bond films further cemented its iconic status.
The brand's global flagship stores—epitomized by London’s Regent Street and Tokyo’s expansive outlets—reflect architectural mastery, merging tradition with avant-garde retail concepts. Limited-edition collections, such as recent collaborations with Supreme, bridge heritage and streetwear [*].
For those exploring Burberry's curated products, from trench coats to fragrances, this product spreadsheet
"Burberry isn’t just clothing—it’s a piece of British cultural identity." — Fashion Historian Elizabeth Wilson
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