Founded in 1856 by Thomas Burberry, the Burberry
At just 21 years old, Thomas Burberry opened a small shop in Basingstoke, England, specializing in protective outdoor wear. His invention of gabardine
By the early 1900s, Burberry became synonymous with adventure. Explorers like Sir Ernest Shackleton wore Burberry gabardine during expeditions, while the iconic trench coat
In 1924, Burberry introduced its Nova Check—a beige, black, white, and red plaid pattern—initially as a trench coat lining. Over time, it became a status symbol, though also plagued by counterfeiting in the 2000s. Under creative director Christopher Bailey (2001-2018), the brand rebirthed the check as a premium emblem, blending tradition with modern streetwear appeal.
Celebrities from Audrey Hepburn to current brand ambassadors like Naomi Campbell and Timothée Chalamet have cemented Burberry’s cultural relevance. The brand also pioneered digital fashion shows, live-streaming its 2010 runway—a first for luxury houses.
Today, Burberry offers everything from perfumes to quilted jackets, yet remains committed to sustainability. In 2020, it pledged carbon neutrality and launched collections using recycled materials. The 2021 "ReBurberry Edit" featured sustainably sourced fabrics, reflecting CEO Marco Gobbetti’s vision to "use our luxury position to drive change."
For a detailed look at Burberry’s product evolution, explore this comprehensive spreadsheet
"Burberry is not just clothing—it’s a piece of British history." – The Guardian
With its blend of tradition and reinvention, Burberry continues to shape global fashion. From royal warrants to hip-hop collaborations, the brand balances heritage with bold new narratives, proving that even after 168 years, classic style never fades.
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