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Since its inception in 1856, BurberryThomas Burberry, the brand initially specialized in durable outerwear designed to withstand the British weather. Little did Thomas know that his ingenuity would redefine fashion forever.

The Birth of an Icon: The Trench Coat

In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof fabric. This breakthrough led to the creation of the Burberry Trench Coat, originally designed for British military officers during World War I. Its functional yet stylish design—featuring epaulets, a gun flap, and the iconic D-ring—became synonymous with sophistication.

The Signature Check: Timeless Recognition

In the 1920s, Burberry introduced its signature Nova Checkcomprehensive spreadsheet
Modern Innovations: A Digital Frontier

While honoring tradition, Burberry embraced the digital age. In 2010, under then-CEO Angela Ahrendts, it pioneered live-streamed runway shows and social media engagement. Burberry’s fusion of heritage and innovation attracts a younger demographic while retaining classic consumers. Collaborations with tech giants, like Apple for AR shopping experiences, further solidify its forward-thinking approach.

Key Milestones in Burberry's Legacy:

1856:
1912:
1955:
2000s:

Sustainability and Future Vision

In recent years, Burberry committed to sustainable practices, aiming for carbon neutrality by 2022 and pledging to eliminate plastic packaging. Its ReBurberry Edit
Today, Burberry stands as a beacon of British craftsmanship, effortlessly blending historical reverence with contemporary trends. From the trenches of war to haute runways, its legacy endures—proof that true style is timeless.

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