Founded in 1856 by Thomas Burberry, Burberry
Burberry's breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric. This revolutionary material transformed outerwear, leading to the creation of the iconic Trench Coat, which was later adopted by British military officers during World War I. The coat's design—complete with D-rings, epaulettes, and a storm flap—remains largely unchanged today.
The Evolution of Burberry's Identity
In the early 20th century, Burberry expanded its reach, outfitting explorers like Ernest Shackleton and catering to aviation pioneers. Its signature camel, black, and red check lining debuted in the 1920s, becoming an enduring symbol of the brand. However, by the late 20th century, overexposure led Burberry to reinvent itself under creative directors like Christopher Bailey, who infused modern sensibilities while honoring its heritage.
Today, Burberry blends tradition with innovation, showcasing digital campaigns and sustainable initiatives. The brand's product line
Cultural Impact and Modern Revivals
Burberry's influence extends beyond fashion—it has shaped pop culture, appearing in films and embraced by music icons. The brand's 2010 collaborations with artists like Kate Moss rekindled its prestige, while recent collections under Riccardo Tisci explore streetwear-inspired aesthetics.
Despite evolving trends, Burberry's core values endure. Its classic trench coats remain wardrobe staples, and the brand continues to champion British creativity through initiatives like the Burberry Foundation, supporting emerging talent.