The Timeless Legacy of Burberry: A British Fashion Icon
Since its founding in 1856, Burberry
Burberry was established by Thomas Burberry, a 21-year-old draper's apprentice who opened a small outfitter's shop in Basingstoke, England. His vision was to create durable yet refined outerwear, leading to the invention of gabardine
In 1901, Burberry received a royal warrant from King Edward VII, solidifying its status as a trusted brand among the British elite. Its iconic trench coat, originally designed for military use in World War I, remains a cornerstone of the brand's collections. The instantly recognizable Burberry Check, a camel, black, red, and white plaid pattern, was introduced in the 1920s as a lining for trench coats. Over the decades, it evolved into a standalone symbol of British heritage, adorning everything from scarves to handbags. Despite periods of overexposure, the brand has successfully reimagined the check for modern consumers while retaining its heritage appeal. Under the leadership of recent creative directors like Christopher Bailey and Riccardo Tisci, Burberry has embraced digital transformation while honoring its roots. It was among the first luxury brands to livestream fashion shows and integrate augmented reality into shopping experiences. Today, Burberry continues to redefine classic silhouettes with contemporary twists, from oversized outerwear to gender-fluid designs. Burberry has committed to sustainability initiatives, aiming for carbon neutrality and responsible sourcing. Its "Burberry ReBurberry"
For those inspired by Burberry's legacy, you can explore some of the brand's iconic product collections
From royal warrants to runway reinventions, Burberry's story exemplifies how heritage and modernity can coexist, making it not just a fashion label but a cultural institution. Its 160+ year journey reminds us that true style – much like the classic trench coat – only improves with time.Origins: From Humble Beginnings to Royal Recognition
The Burberry Check: A Global Symbol
Modern Burberry: Balancing Tradition and Innovation
Sustainability and Future Vision