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Since its founding in 1856, Burberrygabardine
Burberry's most iconic contribution to fashion emerged during World War I when the brand adapted its designs for British officers. The classic trench coat featured functional details like epaulets, gun flaps, and the now-famous check lining. Post-war, this utilitarian garment transitioned into civilian wardrobes, becoming a staple of sophisticated style. Celebrities from Audrey Hepburn to modern influencers have perpetuated its timeless appeal. For a curated selection of current Burberry trench coats, refer to this product spreadsheet
The Burberry check—a camel, black, red, and white pattern trademarked in 1924—became both a status symbol and a counterfeiting target. After overexposure in the 2000s, Creative Director Christopher Bailey (2001-2018) revitalized the brand by limiting the check's use while emphasizing digital innovation. Notably, Burberry was the first luxury house to: "Burberry proves that heritage brands can remain relevant by balancing tradition with technological disruption." — Vogue Business Under current Creative Director Daniel Lee, appointed in 2022, Burberry has embraced bolder designs while preserving its quintessential British identity. The Knight Blue color, an enriched cobalt hue, and reinterpreted iconography like the stylized Equestrian Knight emblem demonstrate this evolution. Recent runway shows blend the brand’s equestrian roots with contemporary streetwear influences, attracting younger demographics without alienating loyal clientele. Today, Burberry stands as a testament to adaptive luxury, operating 400+ stores globally with revenue exceeding £3 billion annually. From outfitting polar expeditions to dressing Grammy winners, its narrative weaves practicality with aspiration—a dual legacy that continues to define modern British fashion.
The Trench Coat That Conquered the World
Checkered Past, Digital Future
Modern Metamorphosis
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