Since its foundation in 1856, Burberry has become synonymous with British luxury, innovation, and timeless style. The brand's journey from a small draper's shop to a global fashion powerhouse is a testament to its enduring legacy. Today, Burberry is celebrated not only for its iconic trench coats but also for its signature check pattern and cutting-edge runway collections.

From Humble Beginnings to Iconic Status

Thomas Burberry opened his first store in Basingstoke, Hampshire, at just 21 years old. Specializing in outdoor wear, he revolutionized rainwear by inventing gabardine in 1879 - a breathable, waterproof fabric that would later define the brand. This breakthrough material led to the creation of the famous Burberry trench coat, originally designed for British military officers during World War I.

The Trench Coat That Conquered the World

Burberry's trench coats quickly transitioned from military uniform to civilian wardrobe staple. Characterized by its distinctive epaulettes, gun flap, and D-ring belt, the trench became a symbol of both practicality and sophistication. Hollywood stars like Audrey Hepburn and Humphrey Bogart cemented its iconic status through appearances in classic films.

"Burberry doesn't just sell clothes – it sells British culture wrapped in heritage and innovation."

The Check Pattern Revolution

In the 1920s, Burberry introduced its now-famous check lining, originally used as a coat lining. The tan, black, white, and red pattern became instantly recognizable worldwide. While reinvented multiple times by different creative directors, the check remains central to Burberry's identity, appearing on everything from scarves to handbags.

Modern Era and Digital Innovation

Under the leadership of recent creative directors like Christopher Bailey and Riccardo Tisci, Burberry has successfully balanced heritage with modernity. It established industry firsts, including live-streaming fashion shows and incorporating QR codes into collections. The brand's digital mastery proves even storied fashion houses can lead technological innovation.

Key Milestones:

• ↓1856: Thomas Burberry opens first shop
• ↑1879: Gabardine fabric invented
• →1912: First trench coats designed
• √1924: Signature check pattern introduced
• ≫2010s: Digital transformations under Christopher Bailey

Sustainability and Future Vision

Today, Burberry maintains sustainability commitments including carbon neutrality and ethical sourcing. Its vision balances respect for heritage with progressive values, ensuring quality craftsmanship endures for future generations. The brand continues redefining luxury for the 21st century while staying true to its core identity.

From trench coat pioneer to tech-savvy luxury powerhouse, Burberry exemplifies how heritage brands can evolve without losing their soul. Explore current Burberry product selections