The Iconic Story of Burberry: A Legacy of British Luxury
Founded in 1856 by Thomas Burberry, this quintessentially British brand has grown from a small outfitter in Basingstoke to a globally recognized symbol of luxury. Originally catering to outdoor enthusiasts, Burberry gained fame for its revolutionary fabrics and timeless designs.
Among its most notable innovations was the invention of gabardine in 1879 - a breathable, weatherproof fabric that changed outerwear forever. This breakthrough material led to Burberry's appointment as the official provider of weatherproof clothing to British military officers.
From Trench Coats to Global Recognition
The brand's most iconic creation, the Burberry trench coat, was first developed for soldiers during World War I. Features like D-rings (for holding equipment) and epaulettes (for displaying rank) became signature elements of this now-fashion staple.
Burberry's distinctive camel, black, red, and white check pattern - officially called the "Nova check" - was introduced in the 1920s as a lining for trench coats. By the 1960s, it had become a status symbol when adopted by British celebrities and musicians.
Modern Transformation and Digital Innovation
In the early 2000s, under the leadership of CEO Angela Ahrendts and Creative Director Christopher Bailey, Burberry underwent a remarkable digital transformation. The brand became:
- The first luxury brand to live-stream a fashion show
- A pioneer in social media engagement
- An early adopter of See Now, Buy Now strategies
Today, Burberry maintains its British heritage while continuously innovating, offering everything from the classic trench coats
Sustainability and Future Directions
Recently, Burberry has committed to more sustainable practices, pledging to become carbon neutral and reduce its environmental footprint. The brand continues to modernize while respecting its heritage, as seen in its collaborations with contemporary artists and designers.
From royalty and movie stars to fashion icons, Burberry's distinctive aesthetic has dressed generations of influential figures, cementing its status as an enduring symbol of British style and innovation in the global fashion landscape.