For over a century, Burberry has been synonymous with British eleganceinnovative design, establishing itself as a global powerhouse in luxury fashion. From its iconic trench coats to its signature check pattern, the brand melds heritage with modernity, captivating generations of style enthusiasts.
Origins and Evolution
Founded in 1856gabardine fabric—water-resistant yet breathable—which became the foundation of its iconic trench coats. These coats gained fame during World War I as standard-issue attire for British officers, solidifying Burberry’s reputation for durability and function.
Throughout the 20th century, Burberry transitioned from military apparel to a symbol of high society. Celebrities like Audrey Hepburn and Humphrey Bogart sported its designs, while Princess Diana elevated the brand’s allure with her casual yet chic Burberry looks.
The Signature Check and Cultural Impact
Introduced in the 1920s, Burberry’s Nova Check—a beige plaid with black, white, and red accents—became an instant status symbol. By the 1990s, however, overexposure led the brand to reinvent itself under the creative direction of Christopher Bailey in 2001. Bailey revitalized Burberry by merging tradition with technology, such as live-streaming fashion shows—a first for the industry.
Beyond the Trench: Modern Collections
Today, Burberry offers an expansive range, including ready-to-wear, accessories, fragrances, and eyewear. The brand’s collections honor its heritage (e.g., trenches with original 1900s details) while embracing sustainability, notably banning fur in 2018.
- Trench Coats: Handcrafted in England using gabardine.
- Scarves & Accessories: Featuring reimagined check prints.
- Beauty Line: Cult-favorite perfumes like Burberry Her.
Burberry in the Digital Age
Under CEO Marco Gobbetti and creative Riccardo Tisci, Burberry launched limited-edition drops and AR shopping experiences. Campaigns featuring diverse voices (e.g., singer Stormzy) underscore its commitment to inclusivity, while its Regent Street flagship
As sustainability takes center stage, Burberry pledges carbon neutrality by 2025—proving innovation isn’t just about aesthetics but ethics too.
Conclusion
From wartime necessity to red-carpet staple, Burberry’s storycurated product catalog.