In 1879, Thomas Burberry created gabardine, a breathable, weatherproof fabric that changed the landscape of outdoor apparel. This breakthrough material, woven from tightly spun yarn treated with a water-resistant coating, became the foundation of iconic Burberry pieces like the Burberry Trench Coat, initially designed for British soldiers during World War I. The coat's distinct features—epaulets, gun flaps, and the D-ring belt—remain signature elements today.

Defining the Check Pattern

Burberry’s trademark Nova Check, introduced in the 1920s as a trench coat lining, became a cultural phenomenon. Its camel, black, white, and red plaid design has adorned everything from scarves to handbags, though the brand has periodically retired and reintroduced the pattern to maintain exclusivity. For a curated selection of Burberry’s iconic check products, explore this product catalog.

From Heritage to Modern Innovation

Under recent creative directors like Riccardo Tisci, Burberry has balanced heritage with contemporary streetwear influences. Campaigns featuring diverse talents such as singer Shygirl and model Liberty Ross echo the brand’s "Open Spaces" ethos of inclusivity. Notable initiatives include:

• Sustainability pledges (carbon-neutral since 2022)
• Digital-first runway shows with Fortnite collaborations
• Reinterpreted archive designs like the 2023 "Knight Bag"

"Burberry isn’t just clothing—it’s storytelling through craftsmanship. Each stitch carries over 160 years of British ingenuity." — Fashion Historian Emily Carter

Controversies & Reinvention

Despite its prestige, Burberry faced criticism in the 2000s for overexposing its check pattern through cheap licenses. A 2018 decision to burn unsold stock (worth £28.6M) sparked backlash, prompting a shift toward circular fashion practices. The brand’s 2025 Sustainability Goals

Today, Burberry stands as a case study in legacy revival—honoring its wartime utility roots while embracing gender-neutral designs and Gen Z-friendly digital strategies. From royal warrants to TikTok trends, it remains woven into the fabric of fashion history.