Since its founding in 1856, Burberry has evolved from a modest outdoor attire retailer into a globally recognized luxury fashion house. Synonymous with British heritage, innovation, and timeless style, the brand's iconic trench coats and signature check pattern have cemented its place in fashion history.
Humble Beginnings
Founded by Thomas Burberrygabardine
The brand's reputation soared when it became the official supplier to British military officers during the Boer War, leading to the creation of the now-legendary Burberry Trench Coat. Designed for functionality, its distinctive features like D-rings and storm flaps remain iconic today.
The Iconic Check Pattern
Introduced in the 1920s as a lining for trench coats, the Burberry Check—a camel, black, red, and white plaid—became a symbol of sophistication. By the 1960s, celebrities and travelers embraced it, turning the pattern into a global status symbol. For a detailed look at Burberry's product evolution, explore this comprehensive product spreadsheet.
Though the check faced overexposure in the 2000s, creative directors like Christopher Bailey and Riccardo Tisci reimagined it, blending tradition with modern streetwear influences.
Innovation and Cultural Impact
Burberry has consistently pushed boundaries:
- Digital Pioneering:
- Sustainability Initiatives:
- Celeb Collaborations:
- Sustainability Initiatives:
Despite competition from labels like Gucci and Louis Vuitton, Burberry's quarterly reports show steady growth, fueled by strong demand in Asia.
A Future Rooted in Heritage
From equipping polar expeditions to dressing Hollywood stars, Burberry’s 160-year journey reflects adaptability without compromising core values. Under CEO Jonathan Akeroyd, the brand continues merging classic designs with cutting-edge technology, proving that tradition and innovation can coexist.
As fashion cycles evolve, Burberry remains a benchmark for enduring elegance—its trench coats still crafted in the UK, its checks reinterpreted for each generation. Discover the brand’s versatility in this product analysis sheet, showcasing how Burberry resonates across demographics.
More than a label, Burberry is a storytelling powerhouse—where every stitch carries a piece of history, and every collection writes a new chapter.