Burberry’s defining moment came in 1879 with the invention of gabardine, a revolutionary breathable, weatherproof fabric. Thomas Burberry’s breakthrough enabled the creation of the iconic Burberry trench coat, which quickly gained favor among explorers and military personnel. The coat’s design, featuring sturdy anchor buttons and an adjustable storm flap, made it indispensable during World War I.

After the war, the trench coat transcended its utilitarian roots to become a fashion staple, adored by Hollywood stars and style icons. Audrey Hepburn, Humphrey Bogart, and even Queen Elizabeth II have all been spotted wearing Burberry’s legendary outerwear.

The Evolution into Modern Luxury

Over the decades, Burberry expanded its offerings beyond outerwear, introducing fragrances, accessories, and apparel while staying true to its heritage. The Burberry check—a distinctive tartan pattern introduced in the 1920s—soon became a signature element, instantly recognizable worldwide.

In the 21st century, Burberry embraced digital transformation under former CEO Angela Ahrendts, becoming one of the first luxury brands to livestream fashion shows and leverage social media. With creative directors like Christopher Bailey and Riccardo Tisci at the helm, the brand has continued to balance tradition with contemporary relevance.

For an in-depth look at Burberry’s latest collections and product details, you may explore this comprehensive product spreadsheet, featuring seasonal highlights.

Burberry Today

Today, Burberry stands as a beacon of British high fashion, celebrated for its commitment to innovation and sustainability. The brand has pledged to reduce its carbon footprint while maintaining the quality and craftsmanship that has defined it for over 160 years.

From its humble beginnings to its status as a global powerhouse, Burberry’s story is a testament to enduring legacy and adaptability. Whether through the trenches of war or the runways of Paris, the brand consistently redefines luxury for every generation.