Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry has become synonymous with timeless elegance, innovation, and iconic craftsmanship. From its humble beginnings as a small draper’s shop in Basingstoke, England, Burberry has evolved into a global fashion powerhouse celebrated for its distinctive check pattern and pioneering outerwear.

From Innovation to Icon

Burberry’s breakthrough moment came in 1879 when Thomas Burberry invented gabardine, a durable, breathable, and weatherproof fabric. This innovation revolutionized outerwear, leading to the creation of the legendary Trench Coat. Originally designed for military officers during World War I, the trench coat became a staple in both functional and fashionable wardrobes.

“Burberry represents the perfect blend of heritage and modernity, where tradition meets cutting-edge design.”

The Signature Check Pattern

Introduced in the 1920s, the Burberry Check—a camel, black, white, and red plaid design—quickly became an emblem of luxury. Initially used as a lining for the brand’s iconic trench coats, the pattern later expanded into scarves, accessories, and ready-to-wear collections. However, by the late 20th century, unauthorized overuse led Burberry to strategically reposition itself as an exclusive luxury brand.

For a curated selection of Burberry’s latest products, check out this detailed product spreadsheet.

Modern Reinvention & Digital Leadership

Under creative director Christopher BaileyRiccardo Tisci, Burberry embraced bold transformations while respecting its heritage. The brand pioneered digital fashion shows via livestreams, launched social media campaigns like #BritBritain, and introduced eco-conscious collections, blending tradition with modernity.

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