In 1879, Burberry revolutionized outdoor wear by inventing gabardine, a breathable, weatherproof fabric. This groundbreaking material, crafted from tightly woven yarn coated with lanolin, repelled rain while remaining lightweight. The innovation positioned Burberry as a pioneer in functional yet stylish clothing.

The Iconic Trench Coat

Burberry’s most enduring contribution to fashion is undoubtedly the trench coat. Originally designed for British military officers during World War I, the coat featured D-ring straps, epaulets, and a storm shield—details now synonymous with modern design. By the 1920s, the trench became a civilian staple, beloved for its versatility and elegance.

The Signature Check Pattern

In the 1960s, Burberry introduced its nova check—a beige-and-black plaid lining accented with red and white stripes. Initially used for coat linings, the pattern became a bold statement on scarves, handbags, and even as standalone apparel. Though temporarily overexposed in the 2000s, the check remains a discreet emblem of heritage under modern reinterpretations.

Modern Reinvention

Under creative directors like Christopher Bailey and Riccardo Tisci, Burberry merged tradition with contemporary trends. Digital campaigns, such as live-streamed runway shows, redefined luxury marketing, while collaborations with streetwear labels like Supremeproduct evolution

Sustainability & Future Vision