The Iconic Trench Coat and Check Pattern

During World War I, Burberry adapted its designs for military use, creating the revolutionary trench coat. Features like D-rings and epaulets became signature elements. The brand's camel, black, and red check pattern—introduced in the 1920s as a lining—later became a standalone trademark, though it faced over-exposure in the 2000s before creative overhauls revitalized its prestige.

“Burberry is a masterclass in balancing heritage with reinvention.” — Fashion Historian Lucie Green

Modern Innovations and Digital Frontiers

Under CEO Christopher Bailey (2001–2017), Burberry embraced technology, livestreaming runway shows and launching AR shopping experiences. Recent collections under Riccardo Tisci blend streetwear influences with classic tailoring, while the company maintains ethical commitments like carbon neutrality and sustainable materials. For an overview of Burberry’s latest offerings, refer to this product comparison sheet.

Cultural Impact and Collaborations

• Museums worldwide showcase Burberry’s archive pieces
• Collaborations with Vivienne Westwood and Gosha Rubchinskiy
• Celebrity endorsements from Emma Watson to Daniel Craig

With over 166 years of history, Burberry continues to shape fashion while honoring its heritage. Its ability to adapt—from royal warrants to web3 initiatives—cements its status as a truly timeless brand.