Thomas Burberry, then a mere 21-year-old apprentice, opened his first store with a vision to create durable yet stylish outerwear. By 1879, he revolutionized rainwear with the invention of gabardine, a breathable, weatherproof fabric that became the cornerstone of Burberry's success. This innovation paved the way for the brand's famous trench coats, favored by explorers like Sir Ernest Shackleton and soldiers during World War I.

"Burberry's gabardine was a game-changer—lightweight, water-resistant, and versatile."

- Fashion Historian Emma Lewis

The Trench Coat: A Lasting Legacy

The Burberry trench coat, originally designed for military use, became a civilian wardrobe staple by the 1920s. Its distinctive features—the D-ring belt, storm flaps, and checkered lining—remain synonymous with British elegance. Over decades, the coat has been worn by style icons, from Audrey Hepburn to modern celebrities like Emma Watson.

Innovation Meets Tradition

Despite its deep-rooted heritage, Burberry embraces modernity. Under creative directors like Christopher Bailey and Riccardo Tisci, the brand has blended classic motifs with bold, contemporary designs. The iconic Nova Check pattern, though temporarily retired, made a resurgence in limited editions, proving the balance between nostalgia and reinvention.

Sustainability and Digital Pioneering

In recent years, Burberry has committed to sustainability, pledging to become carbon-neutral by 2022 and launching collections using ethically sourced materials. The brand also leads in digital innovation, partnering with platforms like Google and Tencent

From trench coats to tech-driven runways, Burberry's journey reflects resilience and adaptability. As the brand explores new frontiers, its commitment to quality and craftsmanship ensures its place in fashion history. For a closer look at Burberry's curated selections, explore their latest lineup here.