Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry revolutionized outdoor attire and became synonymous with timeless elegance. Originally established as a small draper’s shop in Basingstoke, England, the brand gained prominence for inventing gabardine – a waterproof yet breathable cotton fabric that would redefine outerwear functionality. This innovation laid the foundation for Burberry’s most celebrated product: the trench coat.

From Function to Fashion Icon

During World War I, Burberry’s weatherproof coats were adapted as officer’s outerwear, featuring the brand’s now-iconic military-inspired details like epaulettes, D-rings, and gun flaps. Post-war, these practical designs crossed into civilian wardrobes, transforming into high-fashion statements. The distinctive Burberry Check, originally introduced in the 1920s as a coat lining, eventually became a globally recognized status symbol.

Modern Transformations Under Creative Vision

Burberry underwent several creative evolutions under influential designers including Christopher Bailey (2001-2018) who modernized the brand while preserving its heritage. His digital-forward approach included live-streaming runway shows before industry norms. Current creative director Daniel Lee continues pushing boundaries with bold reinterpretations of classic patterns while expanding into accessories and fragrances.

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Sustainability and Digital Pioneering