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Founded in 1856 by Thomas Burberry, the British fashion house Burberry
Burberry's breakthrough came in 1879 with the invention of gabardine, a waterproof, breathable fabric revolutionizing outerwear. Soon, the brand became synonymous with adventure, dressing explorers like Ernest Shackleton and later British officers in World War I. The brand’s signature black, tan, and red plaid
In the 20th century, Burberry became a symbol of British elegance, embraced by celebrities like Audrey Hepburn and Humphrey Bogart. However, the 1990s saw challenges as counterfeit products diluted its prestige. A revival came under CEO Christine Dagoussetmodern product line, blending heritage and contemporary designs.
Today, creative director Riccardo Tisci
The Burberry trench remains a status piece, reinterpreted in guises from classic to avant-garde. Campaigns featuring diverse talents like摄影师 Mario Testino repositioned the brand for younger audiences without alienating longtime devotees.
Beyond fashion, Burberry’s digital-first ethos—live-streamed runway shows, social media campaigns, COVID masks—showcases adaptability. Its fusion of tradition and modernity mirrors Britain’s cultural identity, making it a study in balancing heritage with reinvention.
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