Home > The Heritage and Evolution of Burberry: A Timeless British Icon

The Heritage and Evolution of Burberry: A Timeless British Icon

2025-04-23

Founded in 1856 by Thomas Burberry, the eponymous brand began as a small outdoor apparel store in Basingstoke, England. Initially focusing on durable outerwear, Burberry quickly gained recognition for its innovative fabrics. In 1879, Thomas invented gabardine, a breathable, weather-resistant fabric that revolutionized rainwear. This breakthrough led to the iconic trench coat, a staple still celebrated today.

Vintage Burberry trench coat

The classic Burberry trench coat, circa 1912. Image: Public Domain.

From Battlefields to Fashion Runways

During World War I, Burberry adapted its designs for military use, creating the Khaki TielockenAudrey Hepburn

  • 1924: Introduction of the now-famous Nova Check pattern (initially used as a lining)
  • 1955: Queen Elizabeth II grants Burberry a royal warrant
  • 1990s: Struggles with over-licensing nearly dilute brand prestige

Modern Reinvention

Under creative director Christopher BaileyRiccardo Tisci

Notable collaborations include limited-edition capsules with Supreme

"Burberry is unique in its ability to balance heritage and modernity—it’s a story of British resilience wrapped in innovation." — Fashion Historian Elizabeth Wilson.

The Future of Reinvention

Today, Burberry operates over 400 stores globally, with Asia driving significant growth. The TB Monogramhere

More than just a fashion house, Burberry represents a legacy woven through British culture—a testament to timeless design meeting fearless evolution.

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