Burberry began as a humble tailor specializing in outdoor attire. The brand’s breakthrough came in 1879 when Thomas Burberry invented gabardine, a revolutionary weatherproof fabric that was lightweight, breathable, and resistant to rain. This invention laid the foundation for the brand’s reputation as a pioneer in functional yet stylish outerwear.

The Iconic Trench Coat

One of Burberry’s most legendary contributions to fashion is the trench coat, initially designed for British soldiers during World War I. Its practicality—featuring epaulettes, a gun flap, and D-rings—captivated civilians post-war, becoming a wardrobe staple. The trench coat remains a symbol of elegance, often seen in classic and modern iterations on runways and streets worldwide.

The Signature Check Pattern

In the 1920s, Burberry introduced the now-famous Burberry check, a camel, black, red, and white plaid initially used as a coat lining. By the 1960s, it became a standalone design, appearing on scarves, handbags, and accessories. Despite overexposure in the 2000s, the brand revitalized the pattern, balancing heritage with contemporary minimalism under creative directors like Christopher Bailey.

Modern Reinvention

In the 21st century, Burberry embraced digital innovation. Under CEO Angela Ahrendts and Creative Director Bailey, the brand pioneered live-streamed fashion shows, see-now-buy-now models, and social media engagement. Riccardo Tisci, appointed in 2018, further reimagined Burberry with bold designs, including the TB monogram, while preserving its British roots.

Commitment to Sustainability

Burberry has also taken strides in sustainability, committing to carbon neutrality and eliminating plastic packaging. The brand’s “Burberry ReBurberry” initiative promotes circular fashion by recycling materials and reducing waste—a testament to evolving luxury values.

Today, Burberry stands as a bridge between timeless tradition and modern innovation. From royal warrants to streetwear collaborations, it continues to define British style. To explore Burberry’s latest collections, check out this detailed product guide here.