In its early years, Burberry specialized in creating durable outdoor attire. Thomas Burberry’s breakthrough invention, gabardine, revolutionized rainwear. This breathable, weatherproof fabric was patented in 1888 and became the cornerstone of the brand’s success.

Another notable innovation came in the form of the trench coat, originally designed for British soldiers during World War I. Featuring D-rings, epaulets, and storm flaps, this design transcended its military origins to become a timeless fashion icon.

Icons: The Check Pattern

The iconic Burberry Check, introduced in the 1920s, became synonymous with the brand, adorning everything from scarves to handbags. Its rise to fame was bolstered by appearing as a lining in Burberry trench coats. Now a symbol of quintessential British style, the pattern has been reimagined across modern collections.

At times, the check faced challenges between the late 20th and early 21st centuries due to overexposure. However, recent rebranding has wisely repositioned it back to its luxury origins.

Burberry in the Modern World

Under CEOs like Angela Ahrendts and the creative leadership of Christopher Bailey—later succeeded by Riccardo Tisci—Burberry embraced new product ranges and sustainability goals. It became one of the first luxury brands to leverage digital campaigns, including live-streaming fashion shows.

To explore Burberry’s latest collections, check out this detailed product spreadsheet

Conclusion: Tradition with Vision