Thomas Burberry, a 21-year-old draper’s apprentice, opened his first store with a vision to create durable, weather-resistant clothing. His breakthrough invention, gabardine, revolutionized outerwear. This tightly woven, breathable, and waterproof fabric became the foundation of Burberry’s success.

In the early 20th century, Burberry designed the iconic trench coat for British military officers during World War I. Featuring a pistol flap, storm shield, and D-ring belt, the trench coat’s practicality transcended wartime use, quickly becoming a symbol of sophistication. The Burberry name is forever associated with this timeless garment.

From Functionality to Fashion

After the war, Hollywood catapulted the Burberry trench coat into stardom. Celebrities like Humphrey Bogart and Audrey Hepburn showcased its effortless elegance, solidifying its place in fashion history. By the 1960s, Burberry had expanded into high-end Ready-to-Wear and accessories.

"Burberry’s checks and trenches are more than items—they represent heritage, craftsmanship, and the spirit of adventure." — British Vogue

The Check: Timeless Yet Controversial

The brand’s distinctive Nova Check pattern, updated in recent collections. To explore recent designs, click here. Burberry’s contemporary resurgence, reinforced by data-driven marketing and digital runway shows, proves its adaptability.

A Modern Vision with British Roots

Today, Burberry balances tradition with audacious creativity. Under Chief Creative Officer Daniel Lee, the brand embraces bold product experimentation. Sustainable fashion initiatives, like their pledge to be climate positive by 2040, highlight Burberry’s forward-thinking ethos.

Burberry remains a cultural touchstone—equally cherished by royalty (Queen Elizabeth II granted it a Royal Warrant) and trailblazers like Stormzy, who reinterpreted its classics. See more about [current Burberry offerings in this product breakdown]("#").

• 1856: Thomas Burberry opens his first shop.
• 1912: The trench coat debuts for military use.
• 2020s: Digital innovation and inclusivity redefine luxury.

Few brands master the art of evolving while honoring heritage like Burberry. Bridging utility and artistry for over 160 years, it continues to shape global fashion—one trench coat at a time.