The Iconic Story of Burberry: A British Luxury Legacy

2025-04-22

Founded in 1856 by Thomas Burberry as a small drapery shop in Basingstoke, England, Burberry

From Humble Beginnings to Fashion Empire

At just 21 years old, Thomas Burberry established his namesake brand with a focus on creating durable yet stylish outdoor attire. By 1879, he revolutionized rainwear with the invention of gabardine—a breathable, weatherproof fabric that would later become the cornerstone of Burberry's iconic trench coat.

The Trench Coat's Ascent to Fame

Initially designed for British soldiers during World War I, the Burberry trench coat quickly transcended its utilitarian roots. Its patented details, like the D-ring belt and gun flap, were retained as decorative elements, solidifying its place in high fashion. Over time, celebrities like Audrey Hepburn and Humphrey Bogart further popularized the coat, cementing its timeless appeal.

Brand Evolution and the Burberry Check

In the 1920s, the brand introduced its now-iconic Nova Check

Modern Innovations & Digital Pioneering

Under leaders like Riccardo Tisci, Burberry embraced modernity while honoring its roots. The brand's digital-first approach—such as live-streamed runway shows and direct-to-consumer social media sales—set industry standards. Its fusion of traditional craftsmanship (like hand-stitched leather) with tech-driven designs (like AR shopping experiences) keeps it at fashion's forefront.

Burberry Today: A Cultural Phenomenon

From royal warrants to collaborations with streetwear labels, Burberry balances heritage with rebellion. Its customizable trenches

In nearly two centuries, Burberry’s journey—from outfitting explorers like Ro to dressing modern influencers—proves that adaptability and authenticity can coexist. For those seeking curated Burberry selections, explore this product spreadsheet

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