The Iconic Story of Burberry: A British Luxury Legacy
Founded in 1856 by Thomas Burberry as a small drapery shop in Basingstoke, England, Burberry
At just 21 years old, Thomas Burberry established his namesake brand with a focus on creating durable yet stylish outdoor attire. By 1879, he revolutionized rainwear with the invention of gabardine—a breathable, weatherproof fabric that would later become the cornerstone of Burberry's iconic trench coat. Initially designed for British soldiers during World War I, the Burberry trench coat quickly transcended its utilitarian roots. Its patented details, like the D-ring belt and gun flap, were retained as decorative elements, solidifying its place in high fashion. Over time, celebrities like Audrey Hepburn and Humphrey Bogart further popularized the coat, cementing its timeless appeal. In the 1920s, the brand introduced its now-iconic Nova Check
Under leaders like Riccardo Tisci, Burberry embraced modernity while honoring its roots. The brand's digital-first approach—such as live-streamed runway shows and direct-to-consumer social media sales—set industry standards. Its fusion of traditional craftsmanship (like hand-stitched leather) with tech-driven designs (like AR shopping experiences) keeps it at fashion's forefront. From royal warrants to collaborations with streetwear labels, Burberry balances heritage with rebellion. Its customizable trenches
In nearly two centuries, Burberry’s journey—from outfitting explorers like Ro to dressing modern influencers—proves that adaptability and authenticity can coexist. For those seeking curated Burberry selections, explore this product spreadsheet
>> Each iteration reshapes historical nuances (e.g., emphasizing gabardine's naval use in one version or Tisci's graffiti motifs in another), ensuring unique storytelling.From Humble Beginnings to Fashion Empire
The Trench Coat's Ascent to Fame
Brand Evolution and the Burberry Check
Modern Innovations & Digital Pioneering
Burberry Today: A Cultural Phenomenon