Founded in 1856 by Thomas Burberry, Burberry began as a small outfitter's shop in Basingstoke, England. Originally specializing in outdoor attire, the brand revolutionized rainwear with its invention of gabardine
Burberry’s most iconic contribution to fashion emerged during World War I when the trench coat
Throughout the 20th century, Burberry evolved from practical outerwear to a symbol of luxury. The brand’s distinctive check pattern, introduced in the 1920s as a lining for coats, grew into a global status symbol. However, after overexposure in the 1990s, creative director Christopher Bailey revitalized the brand by repositioning the check as an accent rather than a dominant feature. Burberry’s digital innovation also set industry standards. In 2010, it live-streamed its runway show—a first for luxury fashion—embracing technology to connect with younger audiences. The brand’s "Art of the Trench"
Under current creative director Riccardo Tisci, Burberry has embraced streetwear influences while honoring its heritage. Collaborations with designers like Vivienne Westwood and initiatives like its carbon-neutral pledge
From dressing Arctic explorers to gracing Instagram feeds, Burberry’s 160-year journey balances tradition with disruption. Its story isn’t just about clothing—it’s about cultural evolution. As the brand continues to redefine luxury for new generations, one thing remains constant: the enduring appeal of the Burberry trench, forever bridging utility and elegance.The Trench Coat: A Signature Milestone
From Function to Fashion
Modern Reinvention and Sustainability
Conclusion: Timeless Yet Contemporary
"Burberry proves that true style is neither fleeting nor stagnant—it’s an ever-unfolding narrative."
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