The Story of Burberry: A Timeless British Icon
Founded in 1856 by Thomas Burberry, the Burberry
Origins & Innovation
At just 21 years old, Thomas Burberry established his namesake brand with a vision to create durable outerwear. His breakthrough came in 1879 with the invention of gabardine, a tightly woven, breathable, and weatherproof fabric. This innovation revolutionized rainwear, earning Burberry a Royal Warrant from King Edward VII in 1891.
The Iconic Trench Coat
Burberry's most famous creation emerged during World War I when the brand adapted its officer's coat designs for military use. Features like shoulder straps, D-rings for equipment, and storm flaps became signatures of the Burberry trench coat, which remains a wardrobe staple today. The brand's distinctive camel, black, red, and white check lining – introduced in the 1920s – became a status symbol.
Global Expansion & Evolution
Throughout the 20th century, Burberry expanded internationally while maintaining its British heritage. The brand dressed explorers like Ernest Shackleton and cultural icons including Audrey Hepburn. However, by the late 1990s, Burberry faced challenges with overexposure of its check pattern. Under creative director Christopher Bailey's leadership (2001-2018), the brand underwent a successful revitalization, balancing tradition with modernity through digital innovation and fresh designs.
Burberry Today
Modern Burberry under current creative director Daniel Lee continues to balance heritage with contemporary aesthetics. The brand has emphasized sustainability initiatives while maintaining its position in luxury outerwear
With over 160 years of history, Burberry's story reflects both the endurance of quality craftsmanship and the ability to evolve with changing times – a true testament to lasting luxury.
For those interested in Burberry's product range and current offerings, you can find a detailed comparison in this product spreadsheet