Founded in 1856 by Thomas Burberry, Burberry has grown from a small outdoor apparel shop in Hampshire, England, into a globally recognized symbol of British luxury. Known for its iconic trench coats, signature check pattern, and innovative designs, Burberry remains a leader in high-end fashion, blending tradition with modern creativity.

The Birth of a Legend: From Trench Coats to Global Fame

Burberry’s journey began when 21-year-old Thomas Burberry opened his first store focusing on durable outerwear. The brand gained fame in 1879 with the invention of gabardine, a breathable yet waterproof fabric. This innovation led to the creation of the Tielocken—a precursor to the iconic trench coat later adopted by British soldiers during World War I. These early successes cemented Burberry’s reputation for functionality and style.

By the early 20th century, Burberry expanded into aviation and exploration gear, outfitting explorers like Roald Amundsen, the first man to reach the South Pole. The brand’s association with adventure and resilience solidified its positioning as a premium British heritage label.

The Check Pattern and Cultural Influence

In the 1920s, Burberry introduced its novelty check lining—a beige, black, white, and red plaid that became a hallmark of the brand. Initially used in coat linings, the pattern later appeared on scarves, umbrellas, and handbags. By the 1960s, the check transcended utility and became a status symbol, embraced by celebrities and style icons.

However, the check faced overexposure in the 1990s due to counterfeits. Under new creative leadership, Burberry reined in the pattern’s use before reclaiming it as a sophisticated symbol of luxury in the 2000s. This revitalization remains key to the brand’s identity.

Modern Reinvention and Digital Pioneering

Today, Burberry balances heritage with innovation. Under former creative directors like Christopher Bailey and Riccardo Tisci, the brand has digitized its identity, streaming runway shows on Instagram and collaborating with digital artists. It was among the first luxury brands to launch AR shopping experiences, further bridging fashion and technology.

Burberry also upholds sustainability, committing to carbon neutrality and eliminating plastic packaging by 2025. These initiatives strengthen its appeal to younger, eco-conscious consumers.

For those interested in Burberry’s latest products, explore this comprehensive product spreadsheet, which details the brand’s current collections and prices.

Conclusion: A Story of Reinvention

From military garments to modern runway shows, Burberry’s 165-year legacy reflects adaptability without losing its essence. Its mastery in storytelling, craftsmanship, and digital engagement ensures it remains a benchmark for enduring elegance. As Thomas Burberry once envisioned, the brand continues to "protect, explore, and inspire" to new generations.