Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
The Birth of an Icon
At just 21 years old, Thomas Burberry revolutionized rainwear by inventing gabardineBurberry Trench Coat, originally designed for British soldiers during World War I. Features like the D-ring belt and gun flap remain key elements today, showcased in Burberry's acclaimed outerwear collection.
From Function to Fashion
By the 20th century, Burberry transcended utility, becoming a staple among explorers and celebrities. Ernest Shackleton wore Burberry gabardine during his Antarctic expeditions, while Audrey Hepburn solidified its status as a cultural symbol in the 1967 film Two for the Road. The brand’s signature Nova Check—introduced in the 1920s—became synonymous with effortless sophistication, though it was temporarily discontinued in the 2000s to prevent overexposure.
A New Era of Reinvention
Under creative directors like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation while honoring its roots. Bailey launched the first-ever live-streamed fashion showevident in their eco-conscious product lines.
Why Burberry Endures
Burberry’s legacy lies in its adaptability. Whether collaborating with Vivienne Westwood or showcasing AR-powered pop-ups in Shenzhen, the brand balances tradition with trailblazing vision. As the world pioneer in branded social content (via 2009’s Art of the Trench), Burberry proves that even heritage labels can rewrite the rules.