Founded in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British luxury, innovation, and enduring style. From its humble beginnings as a small outfitter’s shop in Basingstoke, England, Burberry

From Outerwear to Icon: The Birth of the Trench Coat

Burberry’s legacy is deeply rooted in its revolutionary approach to outerwear. In 1879, Thomas Burberry invented gabardine, a breathable, weatherproof fabric that would redefine rainwear. This breakthrough led to the creation of the iconic Burberry Trench Coat, originally designed for British soldiers during World War I. The coat’s functional details—such as D-rings for carrying gear and a storm shield—remain key design elements today. Discover modern adaptations of this classic piece in this product spreadsheet.

The Check Pattern: A Symbol of Heritage

In the 1920s, Burberry introduced its now-famous Nova Check, a camel, black, white, and red plaid pattern initially used as a lining for trench coats. By the mid-20th century, the check became a standalone symbol of British style, adorning everything from scarves to handbags. Though somewhat overexposed in the 2000s, creative director Christopher Bailey successfully reimagined the pattern, striking a balance between heritage and modernity.

Burberry’s Digital Revolution

Burberry made headlines as a trailblazer in digital fashion. Under Bailey’s leadership, it became the first luxury brand to live-stream a runway show (2009) and embrace "see-now, buy-now" collections. In 2023, new designer Daniel Lee refreshed the brand’s visual identity, reinterpreting classic motifs like the Equestrian Knightdetailed product breakdown.