Founded in 1856 by Thomas Burberry, the Burberry brand has grown from a small outfitter's shop in Hampshire, England, to one of the most recognizable luxury fashion houses in the world. Known for its distinctive trench coats, iconic check pattern, and dedication to craftsmanship, Burberry represents British heritage blended with contemporary style.
From Humble Beginnings to Worldwide Fame
Thomas Burberry started his business at just 21 years old, initially focusing on outdoor attire. His most revolutionary invention came in 1879: gabardine, a waterproof, breathable fabric that transformed outerwear. This innovation propelled the brand into prominence, appealing to adventurers and military alike.
By the early 20th century, Burberry outfitted explorers like Ernest ShackletonBurberry trench coat
First introduced in the 1920s as a lining for its raincoats, the Burberry check—a camel, black, red, and white plaid—ultimately became synonymous with luxury. However, the brand later had to combat counterfeits with strategic overhauls while maintaining its classic aesthetic. Notable designers such as Christopher Bailey, who took creative leadership in 2001, modernized Burberry by fusing tradition with innovation. Under Bailey, digitally driven marketing and collaborations, like harnessing social media livestreams, repositioned Burberry as a progressive yet timeless
Now led by Chief Creative Officer Daniel Lee, Burberry continues expanding globally with runway reinventions, restorative sustainability pledges, and reimagined classics. In 2024, Lee introduced fresh motifs—deepening the brand’s royal blue motifs instead of relying solely on heritage checks—while paying homage to its legacy. From its hardy trench coats to high-fashion collections (like checkered jumpsuitsthis curated spreadsheet
What started as a vision for durable outerwear spiraled into an empire influencing celebrities across generations—from Audrey Hepburn to Timothée Chalamet. Distilled into three signatures—innovation,
British legacy,
and exquisite tailoring—Burberry endures not merely as articles of precision stitching, but as cultural artefacts.
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Burberry Today: Heritage Meets Modernity