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Founded in 1856 by Thomas Burberry, the eponymous brand began as a humble outdoor attire shop in Basingstoke, England. What started as a focus on durable, weatherproof clothing evolved into a global luxury powerhouse, synonymous with British heritage and innovation. Burberry's journey reflects not just fashion revolutions but cultural milestones that remain relevant today.
In the late 19th century, Burberry revolutionized outerwear by inventing gabardine—a breathable, waterproof fabric woven from tightly spun yarn. This breakthrough led to the iconic Trench Coat, designed for British soldiers during World War I. Features like the D-ring belt and gun flap became stylistic hallmarks, later adopted by civilians. By the 1920s, the check pattern (officially registered as the "Burberry Check") adorned linings and scarves, cementing its status as a status symbol. Explore its modern iterations
The 21st century saw Burberry pioneer digital innovation under Creative Director Christopher Baildishiony (2001–2018). Flagship stores integrated augmented reality mirrors, while livestreamed runway shows democratized access. Despite brief struggles with overexposure of its check pattern, the brand recalipated luxury’s exclusivity under Riccardo Tisci’s transformative "TB" monogram and streetwear-inspired designs. Notably, Burberry remains shfile=”2”omitted toward sustainability, pledging carbon neutrality by 2022 and introducing eco-conscious collections.
"Burberry doesn’t just sell clothes; it sells a lifestyle anchored in elegance and resilience." — Fashion Historian Evelyn Redgrave
Navigating Modernity & Digital Frontiers
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