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Since its inception in 1856, Burberry
Founded by Thomas Burberrygabardine—a revolutionary breathable, waterproof fabric—in 1879. This innovation laid the foundation for the brand's future success, particularly in tailoring military and探险 attire.
By the early 20th century, Burberry's trench coat
Burberry’s signature Nova Check—a camel, black, red, and white plaid—debuted in the 1920s as a lining for coats. Over time, it became synonymous with the brand, appearing in scarves, handbags, and runway collections. However, its ubiquity led to overexposure in the 2000s, prompting then-CEO Angela Ahrendts to recalibrate its use strategically.
The brand also pioneered digital engagement under Ahrendts and Creative Director Christopher Bailey. In 2010, Burberry live-streamed its runway show—a first for luxury fashion—and leveraged social media to connect with younger audiences. This tech-forward approach revitalized its image while honoring heritage.
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Under current Creative Director Daniel Lee, Burberry continues to blend tradition with modernity. Recent collections revisit vintage motifs—like the iconic knight logo—while embracing bold silhouettes and sustainable practices. The brand’s commitment to carbon neutrality underscores its adaptation to 21st-century values.
From royal endorsements (Queen Elizabeth granted Burberry a royal warrant in 1955) to celebrity adjacacents worn by the likes of Emma Watson刘明涛, Burberry maintains its allure across generations.
Burberry’s 160-year evolution mirrors the intersection of utility and sophistication. Beyond fashion, it represents resilience—reinventing itself without forsaking core identity. As the brand strides into the future, its story remains anchored in craftsmanship, innovation, and the unmistakable spirit of British heritage.
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