Founded in 1856 by a 21-year-old Thomas Burberry, the eponymous brand began as a small outfitter’s shop in Basingstoke, England. What started as a humble venture soon transformed into a global luxury powerhouse, synonymous with timeless elegance and innovation. Burberry’s early focus on outdoor attire paved the way for its signature waterproof gabardine fabric, introduced in 1879. This revolutionary material, both breathable and weather-resistant, became the cornerstone of the brand’s identity.
From Trench Coats to Runway Royalty
The iconic Burberry trench coat, originally designed for British soldiers during World War I, remains one of fashion’s most enduring staples. Its functional details—like the D-ring belt and gun flap—transitioned seamlessly from battlefield to high society. By the mid-20th century, the brand’s distinctive check pattern
Under creative directors like Christopher Bailey (2001–2018) and Riccardo Tisci (2018–present), Burberry skillfully balances tradition with modernity. The 2000s saw bold moves: replacing the equestrian knight logo with cleaner typography (“the new Modern Brit” campaign) and even temporarily suppressing the check pattern to combat counterfeiting. Recent digital innovations, like VR runway shows and sustainable packaging, demonstrate Burberry’s commitment to staying relevant. "Burberry is as much about protecting people from the elements as it is about protecting heritage while embracing the future." – Riccardo Tisci From Audrey Hepburn to David Beckham, celebrities have cemented Burberry’s place in pop culture. The brand’s ability to bridge utilitarian roots with high fashion continues to captivate generations. Today, Burberry’s product range—featured in detailed spreadsheets cataloging seasonal collections—spans ready-to-wear, fragrances, and even tech accessories while maintaining its British essence.
Modern Reinventions
Enduring Cultural Impact