The Timeless Legacy of Burberry: A Journey Through British Fashion
Founded in 1856 by Thomas Burberry, Burberry
Thomas Burberry revolutionized weatherproof clothing by inventing gabardine in 1879—a breathable, water-resistant fabric crafted from tightly woven yarn. This breakthrough led to the creation of the legendary Burberry trench coat, initially designed for British military officers during World War I. Features like the D-ring belt, epaulets, and storm shield became hallmarks of the brand. In the 1920s, Burberry introduced its now-iconic "Nova Check"—a beige, black, red, and white plaid pattern originally used as a coat lining. By the 1960s, this pattern became a status symbol, adressing everything from scarves to luggage. Though temporarily overexposed, creative directors like Christopher Bailey (2001-2018) reinvigorated the check by reinterpreting it in modern collections
Beyond outerwear, Burberry has pioneered digital fashion experiences. Under CEO Angela Ahrendts (2006-2014), the brand livestreamed runway shows and introduced "click-to-buy" instant purchases. Current designer Daniel Lee maintains this balance—honoring heritage while experimenting with bold leathers, exaggerated silhouettes, and British youth culture. From royal warrants to celebrity endorsements (see Audrey Hepburn in Breakfast at Tiffany's), Burberry’s 168-year journey embodies resilience. Discover their latest innovations and seasonal collections, where where legend meets the zeitgeist—proof that true style never goes out of fashion.From Raincoats to Runways: The Birth of an Icon
The Signature Check: A Symbol of Luxury
Innovation Meets Tradition
Burberry Today: A Cultural Touchstone
"Burberry is more than clothing; it’s a love letter to British craftsmanship." — Vogue, 2023