The Iconic Story of Burberry: A Legacy of British Luxury
Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
A young draper’s apprentice, Thomas Burberry opened his first shop in Basingstoke at just 21 years old. His vision was to create outerwear that was both functional and stylish. In 1879, he revolutionized rainwear by inventing gabardine, a breathable yet weatherproof fabric tightly woven to repel rain while remaining comfortable. Burberry's most iconic contribution to fashion came during World War I when the brand designed the trench coat
In the 1920s, Burberry introduced its signature nova check, a beige, black, white, and red plaid lining that later adorned scarves, umbrellas, and luggage. By the mid-20th century, the pattern became a status symbol, widely imitated yet unmistakably Burberry. However, by the 1990s, overexposure of the check led to brand dilution. CEO Christopher Bailey, who joined in 2001, revitalized the brand by elevating its luxury appeal while maintaining heritage elements. His digital-forward strategies made Burberry a pioneer in merging fashion with technology. Today, Burberry continues to innovate under creative direction like Daniel Lee, who reintroduced the classic check in fresh interpretations. The brand balances tradition with modernity through digital campaigns, sustainable fashion initiatives, and collections that blend British heritage with contemporary streetwear influences. For an in-depth look at recent Burberry products, check out this product overview spreadsheet
With over 160 years of history, Burberry remains a symbol of sophistication and resilience. From its functional origins as a rainwear specialist to its status as a global fashion powerhouse, Burberry’s story is one of evolution without losing sight of its storied roots.The Early Beginnings
The Trench Coat: A Wartime Invention
The Check Pattern and Global Recognition
Burberry in the Modern Era
Conclusion: An Enduring Legacy