From Humble Beginnings to Global Icon

Thomas Burberry was only 21 years old when he established his first store, catering to outdoor enthusiasts who required durable and weather-resistant clothing. The invention of gabardine in 1879 cemented Burberry’s reputation as a pioneer in fabric technology, inspiring legendary expeditions, including Roald Amundsen’s journey to the South Pole in 1911.

By the early 20th century, Burberry expanded its horizons with the legendary trench coat, originally designed for British military officers during World War I. Its functional details, like D-ring belts and storm flaps, became signature elements of Burberry’s aesthetic.

The Check Pattern: A Symbol of Luxury

Perhaps Burberry’s most recognizable hallmark is its Nova Check—a beige, black, white, and red plaid pattern introduced in the 1920s as a coat lining. Initially reserved for the brand’s most loyal customers, the check design later dominated accessories, scarves, and even its runway collections, though it also battled counterfeit challenges in the 2000s.

Today, under creative direction from Daniel Lee (appointed in 2022), Burberry embraces modernity while honoring its heritage—mixing the classic check with bold new hues like Knight BlueGrazing Green.

Innovation Meets Tradition

Never one to rest on its laurels, Burberry has consistently embraced technology—becoming the first luxury brand to livestream a fashion show (2010) or launch a digital-only clothing line. Yet, its commitment to craftsmanship remains unwavering, with Artisans in Yorkshire still hand-cutting heritage trench coats.

In recent years, Burberry has also prioritized sustainability, pledging to become carbon-neutral by 2040 and introducing recycled materials into its iconic designs.

A Cultural Phenomenon

From Sherlock Holmes to modern celebrities like Emma Watson, Burberry’s appeal spans generations. Its campaigns, often shot in moody British landscapes, evoke a sense of rugged sophistication. The brand’s fragrance line—featuring classics like Burberry London—and innovative collaborations (e.g., with Gosha Rubchinskiy) keep it fresh in a competitive market.

In essence, Burberry’s story is one of reinvention without forgetting its roots—a delicate balance that continues to captivate fashion enthusiasts worldwide.