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Founded in 1856 by Thomas Burberry, Burberry
At just 21 years old, Thomas Burberry opened his first store focusing on outdoor clothing. His most revolutionary innovation came in 1879 with the invention of gabardine
The classic Burberry trench coat, originally designed for British military officers during World War I, remains one of the brand's most enduring symbols. The distinct tan with red, black, and white check pattern, introduced as a lining in the 1920s, became status symbol worldwide. Throughout the 20th century, Burberry expanded internationally while maintaining its British heritage. Major milestones include: Today, Burberry balances its heritage with contemporary innovation (see product details in this reference sheet). Creative director Daniel Lee continues the tradition by reinterpreting classic elements for the modern luxury consumer. Several key elements make Burberry instantly recognizable: The brand has been at the forefront of digital innovation among luxury houses. Pioneering initiatives include: Today, Burberry continues to evolve while maintaining its dedication to quality craftsmanship and British heritage. With a presence in over 30 countries and continuous reinvention of its signature designs, the brand promises to remain a dominant force in global fashion.From Humble Beginnings to Global Icon
Evolution Through the Centuries
Symbols That Define the Brand
Element
Significance
Trench Coat
Original waterproof military design from WWI
House Check
First introduced 1924, became trademark pattern
Knight Logo
Symbolizing protection since 1901
Burberry in the Digital Age
The Future of British Luxury
"Our brand stands on the edge of past and future, remembering our heritage while shaping modern luxury." - Burberry Group CEO
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