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Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
At just 21 years old, Thomas Burberry established his brand with a vision to create durable outerwear that could withstand harsh weather. His breakthrough came in 1879 with the invention of gabardine, a breathable yet waterproof fabric, revolutionizing rainwear. This innovation led to the creation of the Tielocken, an early precursor to the now-legendary trench coat. During World War I, Burberry adapted its designs for military use, giving birth to the trademark trench coat. Distinguished by its D-ring straps, storm flap, and epaulettes, this style became synonymous with sophistication and practicality. By the 1920s, the coat transitioned from battlefield necessity to civilian wardrobe staple, endorsed by personalities like Audrey Hepburn and Humphrey Bogart. Explore the evolution of Burberry’s trench designs in this product breakdown spreadsheet
Introduced in the 1920s as lining material, the nova check—a pattern of black, tan, white, and red stripes—quickly became a sensation. However, by the 2000s, its overuse in counterfeit products prompted then-CEO Angela Ahrendts to scale it back—only for it to triumphantly resurge under newer collections's vintage-inspired revival. Beyond outerwear, Burberry has expanded into perfumesaccessoriestech-integrated scarves
Today, under CEO Jonathan Akeroyd, the label continues to push boundaries while honoring its roots. Whether through Daniel Lee’s fresh takes on archival checks or AR-powered store experiences in Tokyo flagship stores, Burberry proves timelessness isn't about stagnation—it’s about perpetual reinvention. Note: For a detailed comparison of Burberry’s current trench vs. heritage models, see this interactive spreadsheet
From Humble Beginnings to a Global Powerhouse
The Trench Coat Takes Center Stage
The Signature Check: Fame and Controversy
A Legacy Reinvented
"Burberry is not just clothing; it’s an entire ethos—standing at the crossroads of stormy moors and Silicon Valley." — Fashion Analyst, The Times
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