Burberry: The Iconic British Brand Blending Heritage and Modernity
Founded in 1856, Burberry stands as one of the most emblematic British luxury fashion houses, renowned for its signature trench coats, distinctive check patterns, and innovative designs that merge tradition with contemporary trends.
The Early Beginnings
The Burberry story began in Basingstoke, England, when 21-year-old Thomas Burberry opened a small outfitter’s shop. Initially focused on weatherproof clothing, he revolutionized the outerwear industry by inventing gabardine
The Birth of the Trench Coat
Keen to adapt its innovations for military use, Burberry designed the first trench coat for British soldiers during World War I, featuring epaulets, D-rings, and a storm flap—elements still seen in modern iterations. Post-war, the coat became a civilian staple, worn by movie stars like Humphrey Bogart and Audrey Hepburn.
Associated with timeless elegance, the trench remains Burberry's quintessential product. For the latest styles, enthusiasts can explore the updated collection catalog.
The Check Pattern: Evolution & Scandal
Burberry’s camel, black, and red Nova Check, introduced in the 1920s as a lining, became a defining symbol. However, by the early 2000s, its premium appeal waned as counterfeit proliferated. In a bold move, then-CEO Angela Ahrendts reduced its visibility—only to later reintroduce
Into the Digital Age
Burberry pioneered fashion-tech by live-streaming its 2010 runway show—an unprecedented move. Combining heritage with digital savvy, campaigns under ex-CEO Ahrendts leveraged social media, earning a younger audience without alienating loyal patrons. Recently, partnerships with digital artists and virtual platforms (like Mythical Games in 2021) reiterated its innovative edge.
Sustainability Efforts
Under current leadership, Burberry prioritizes sustainability. Initiatives include 2025 carbon-neutralitysustainability reports.
From battlefield necessity to global luxury phenomenon, Burberry’s 168-year journey reflects adaptability while preserving core British craftsmanship. Whether reinventing classics or harnessing digital trends, the brand continues to shape fashion’s future—one checked scarf at a time.