Founded in 1856 by Thomas Burberry, Burberry began as a small outfitter's shop in Basingstoke, England. Initially specializing in outdoor attire, the brand soon gained a reputation for high-quality and durable clothing. By 1879, Burberry revolutionized rainwear with the invention of gabardine—a breathable, waterproof fabric that quickly became a favorite among explorers and aviators.

From Trench Coats to Global Fame

The iconic Burberry trench coat, originally designed for British military officers during World War I, remains one of fashion's most enduring symbols. With features like epaulettes, a storm flap, and the distinct D-ring belt, this garment blended function with style. By the mid-20th century, Hollywood stars like Audrey Hepburn and Humphrey Bogart further cemented Burberry's status as a luxury staple.

The classic Burberry trench coat: a blend of heritage and modernity.

The Checkered Pattern & Modern Reinvention

In the 1920s, Burberry introduced its signature check pattern, which became synonymous with British style. Though temporarily overused in the 1990s, causing exclusivity concerns, former creative director Christopher Bailey successfully rebranded the house in the 2000s by balancing tradition with digital-forward campaigns. Burberry became the first luxury brand to live-stream a fashion show, embracing social media early.

Sustainability and Digital Expansion

Today, under CEO Jonathan Akeroyd, Burberry prioritizes sustainability—pledging carbon neutrality by 2040—while expanding its digital footprint. From AR shopping experiences to NFT collaborations, the brand continues to innovate while honoring its heritage.