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For over 160 years, Burberry
The brand's breakthrough came in 1879 when Thomas Burberry invented gabardine - a breathable yet waterproof twill cotton that revolutionized outerwear. This innovation led to the creation of the legendary trench coat, originally designed for British soldiers during World War I. The coat's functional details (like D-rings for equipment and storm shields) later became signature style elements. After the war, the trench coat transitioned to civilian wear, becoming a wardrobe staple for stylish urbanites. By the 1920s, Burberry had established its first international stores and dressed explorers like Ernest Shackleton, further cementing its reputation for dependability. In the 1960s, Burberry introduced what would become one of the world's most recognized patterns - the camel, black, white and red check lining. Initially used as a coat lining, the distinctive check
The 1980s-90s saw the check become overexposed through counterfeiting and over-licensing. When creative director Christopher Bailey joined in 2001, he masterfully repositioned the brand - preserving its heritage while making it relevant for new generations through collaborations with tech companies and contemporary designs. Always an innovator, Burberry became the first luxury brand to live-stream a fashion show in 2010 and pioneered the "see now, buy now" model. Under CEO Marco Gobbetti and creative director Riccardo Tisci (appointed 2018), the brand has balanced digital savviness with craft tradition, launching limited collabortion drops
Today, Burberry operates over 500 stores worldwide while still producing trenches in its Yorkshire factory. As the brand evolves under new creative director Daniel Lee (2023), it continues to define what it means to be British luxury in a global marketplace - authentic yet progressive, traditional yet innovative. Want to explore Burberry's current product lineup? Check out this detailed catalog spreadsheet
Few brands manage to maintain relevance across centuries. Burberry achieves this through unwavering commitment to quality while constantly reinventing British heritage for contemporary audiences. From royal warrants to streetwear collaborations, the brand remains both a cultural touchstone and fashion-forward innovator.From Trench Coats to Global Dominance
The Check Pattern That Changed Fashion
Burberry in the Digital Age
Key Burberry Milestones:
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