In 1879, Burberry made a groundbreaking innovation by developing gabardine – a breathable, weather-resistant fabric that would revolutionize outerwear. This invention became the foundation for their iconic Trench Coat, originally designed for British military officers during World War I. The coat's distinctive features, including its epaulettes and D-rings, remain signature elements of Burberry's design language today.

1924 marked another milestone with the creation of the renowned Burberry check – the camel, black, red, and white plaid pattern that has become synonymous with the brand. Initially used as a lining for their trench coats, the check pattern eventually became a status symbol worldwide, appearing on everything from scarves to handbags.

"Burberry represents the very best of British design – combining innovation with tradition in a way that continuously evolves while respecting its heritage."

Modern Reinvention

In the 21st century, Burberry has successfully blended its traditional aesthetics with contemporary designs. Under creative direction from Christopher Bailey (2001-2018) and now Riccardo Tisci, the brand has embraced digital innovation while preserving classic elements that define Burberry's identity. They were among the first luxury brands to live-stream fashion shows and leverage social media marketing effectively.

• 1856: Thomas Burberry opens his first store
• 1879: Gabardine fabric invented
• 1901: Creates the Burberry Equestrian Knight logo
• 1924: Introduction of the check pattern
• 2018: Riccardo Tisci joins as Chief Creative Officer

Today, Burberry maintains its position as one of the most valuable luxury brands globally, with a presence in major cities across Europe, Asia, and the Americas. Their products reflect the perfect balance between time-honored craftsmanship and modern sensibility that appeals to fashion-conscious consumers worldwide.