Founded in 1856 by Thomas Burberry, the iconic British luxury fashion house Burberry
From Practicality to Luxury: The Birth of a Fashion Powerhouse
Thomas Burberry opened his first shop in Basingstoke, England, focusing on outerwear designed for outdoor activities. His breakthrough came with the invention of gabardine
The brand’s signature trench coatproduct comparison sheet.
The Nova Check: An Accidental Icon
In the 1920s, Burberry introduced the beige-black-red-and-white Nova Check
Modern Challenges & Reinvention
The late 20th century saw Burberry struggling with counterfeit products diluting its exclusivity. CEO Angela Ahrendts (2006–2014) revitalized the brand by associating it with digital innovation—live-streaming runway shows in Vogue-covered campaigns. New designers, closing outdated factories, and collaborations (like with Supreme in 2022) kept Burberry culturally relevant.
Now under Riccardo Tisci and later Daniel Lee, Burberry balances heritage (reworking the Equestrian logo) with fresh elements—bold colors, deconstructed trenches, and sustainability pledges. Discover more on their evolution in this curated product guide.