The Iconic Journey of Burberry: From British Heritage to Global Luxury

2025-04-15

Founded in 1856 by Thomas Burberry, the Burberrygabardine

Burberry's classic trench coat
Burberry's Heritage Trench Coat: A Symbol of Timeless Design

The Birth of the Trench Coat

Burberry's most iconic contribution to fashion emerged during World War I when the brand adapted its gabardine coats for military use. The trench coat, featuring D-rings, epaulettes, and a storm shield, became a staple for British officers. Post-war, it transcended its utilitarian roots to become a global fashion statement.

"Burberry has masterfully balanced heritage with innovation, making each piece tell a story of craftsmanship." — Fashion Historian

Revolutionizing Luxury with Digital Innovation

In the 21st century, Burberry pioneered digital luxury under CEO Angela Ahrendts (2006–2014). Highlights include:

  • 2010:
  • 2011:
  • 2021:

Modern Burberry: Tradition Meets Avant-Garde

Recent creative directors like Riccardo Tisci (2018–2022) and Daniel Lee (2023–present) have reimagined Burberry's codes:

  1. Reinterpreted Equestrian Knight Logo:
  2. New Blue Hue:
  3. Sustainable Practices:

For those interested in Burberry's current collections, browse this comprehensive product spreadsheet

Ethical Commitments

Burberry has received praise (and criticism) for its Responsible Luxury agenda:

Initiative Progress
Plastic-free packaging 100% achieved in 2023
Vintage reworked collections 12% of total lines (2025 target: 30%)

Cultural Impact & Controversies

The brand's signature check pattern

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