The Iconic Journey of Burberry: A Timeless British Legacy

2025-04-14

Burberry Classic Trench Coat

Founded in 1856 by Thomas Burberry, this quintessential British brand began as a small drapers' shop in Basingstoke, Hampshire. Originally named "Burberrys," the label pioneered weatherproof outerwear that would redefine fashion and function. The company's breakthrough came in 1879 with the invention of gabardine fabric

The Trench Coat Revolution

During World War I, Burberry designed the iconic trench coatated British style.

"Burberry coats don't just protect you from the rain; they dress you in history." - Fashion Historian Edward Lomax

Pattern of Distinction

In the 1920s, the brand introduced the now-famous Nova check

Milestone Year Significant Achievement
1924 Nova check pattern trademarked
1955 Received Royal Warrant from Queen Elizabeth II
1999 Rosalía Mera becomes first woman to lead Burberry board

Digital Age Reinvention

Under the leadership of CEO Christopher Bailey

  • Live-stream fashion shows globally (2010)
  • Implement RFID chips in products for authentication (2014)
  • Sell instantly after runway shows via "see now, buy now" (2016)

The brand continues evolving under current Creative Director Riccardo Tisci, who introduced the modern TB monogram while respecting Burberry's heritage. Recent seasons have seen the brand return to outdoor-focused collections, reminding the world of its performative roots while pushing forward with contemporary silhouettes.

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